Why Every Business Needs to Create Video Content
ARE YOU MAKING VIDEOS? DO YOU HAVE A VIDEO CONTENT STRATEGY?
More than 80% of all web traffic will be consuming video content by 2019.
Adding video content to marketing emails can boost click-through rates by 200-300%.
Embedding video content in landing pages can increase conversion rates by 80%.
9 out of 10 customers report that product videos help them make purchasing decisions.
64% of customers are more likely to buy a product online after watching video content about it.
EVER HEARD THE SAYING ‘A PICTURE TELLS A THOUSAND WORDS’?
It is estimated that a single minute of video equals 1.8 MILLION WORDS.
It’s safe to say that video content should be a part of your online marketing strategy, but how do you make great video content?
Before you set up the camera, you need to think about WHY you are making your video.
If you’re making a video for your business, it’s more than likely that your video is fitting into an overarching plan.
WHAT IS THE PURPOSE OF YOUR VIDEO?
Your video needs a purpose, which you can figure out by answering these two questions:
- How will leads/customers find your video?
- What do you want these leads/customers to do after they watch it?
Always make sure you know what you want to achieve from your video BEFORE you start filming.
SOME OTHER QUESTIONS TO ASK ARE:
- Is this video interesting for my ideal customer?
- Does it give them value? (education / entertainment)
- Will they want to share it with likeminded friends?
If you are scared to start making videos, here is a little tip… YOU DON’T HAVE TO POST THEM.
In other words, you get good at making videos by making them. NI was NOT comfortable speaking to camera the first time someone pointed one at me.
IT TAKES PRACTICE.
The more you are on camera, the more comfortable you will be when on camera.
Grab your phone and film yourself daily. Even if you delete the videos afterwards without using them.
The practice of making videos will help you grow in confidence.
In other words, you get good at making videos by making them. The more you are on camera, the more comfortable you will be when on camera.